I feel that we all like the rat race and we can't help but be a part of the trap. For instance, if there is something that can make you exclusive, then that *something* attracts a lot of people, and there are so many guys who want to be exclusive that the *ones* who most-deserve the exclusivity don't end-up getting it.
It is like interviewing sales guys...all the sales guys (the good ones and the fake ones) talk brilliantly and can sell you their talent (even if they can't sell your product, they sure can sell themselves really well); but in your company there is only one opening for the sales position; now, who do you hire when all of them are just brilliant at selling their talent. You hire that guy who is genuinely (the most) talented, and the unfortunate thing is that there is no correct procedure to find out who-is-genuine and who-is-not...believe it or not; it is a rat race and all that you can do is rely on the evaluator's instincts and pray that you get the job.
You don't get the exclusivity because you deserve it (at least, not always). So, show some humility when you become exclusive, say "I got lucky".